Local competition

It was found that cassava flour is being produced by the local flour mill NFM but at a small scale with little attention placed onto it .

however the cassava flour introduced serves merely as a 1-for-1 flour substitute for wheat flour and is not suitable for all baking application such as those which require yeast.

therefore, the flour to be produced by this company will be suitable for a larger scale of uses. this makes it different from already available products locally, giving it less competition.


NMF's cassava flour:

''Pamela’s Cassava Flour contains 7% of the daily value of fibre per serving and adds a more delicate texture to baked goods. It can be used as a 1-for-1 substitute for wheat flour in muffins, cakes, cookies, and quick breads, or in any recipe that calls for cassava flour''

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